Through brands, I serve customers to deliver lifetime value and loyalty.
Today
As VP of Growth Marketing, Shauna Biersay-Dunbar (she/her/hers) leads growth for Lending as a Service (LaaS) at fintech unicorn Happy Money.
Along with a team of diverse marketers, I scale performance marketing across multi-channel, top-of-funnel initiatives (direct mail, email, affiliate and digital) in support of customer acquisition and retention, aimed at helping borrowers become savers, using money as a tool for happiness.
The approach is simple: direct consumer engagement through marketing that resonates with the passions of my customers. As a foundational fixer, I balance a data-informed view with years of experience, taking ‘ok’ to ‘good’ and ‘good’ to ‘great’.
Before Happy Money, I held a series of high-visibility leadership roles at Green Dot, Visa and Western Union, in marketing, CX and strategy, and as Chief of Staff.
Most recently, I’ve obtained an Executive Education Certificate in Global Business & Disruptive Strategy from Harvard Business School Online. I also hold a Master of Business Administration (MBA) & Master Certificate of Specialization in Marketing from Nova Southeastern University, and a Bachelor of Business Administration (BBA) from Florida International University.
Currently residing in the San Francisco Bay Area, I’m an avid traveler, book reader and a hobby DJ.
A decade-plus of growth in payments and financial services
2022 – Present2022 – PresentVP of Growth Marketing
Happy Money
- Responsible for Lending as a Service (LaaS) marketing growth strategy and scaling performance marketing across multi-channel, top-of-funnel initiatives.
- Drive enterprise growth strategy, including customer acquisition, while optimizing customer lifetime value (CLTV) and return on investment (ROI) across the portfolio.
- Lead a team of high-performing marketers toward a central goal: driving growth to scale throughout the retail ecosystem and extending retailer reach through digital channels.
2020 – 20222020 – 2022VP of Marketing, Retail & Retail Networks
Green Dot Corporation
- Led overall marketing growth strategy, product strategy and engagement for ~5M deposit cardholder accounts across Green Dot debit product partners.
20202020Director, B2B Marketing: Acquisition, Engagement & Retention
Visa
- Led revenue growth strategies and downstream customer experience to drive value and generate cross- and upsell payment pipeline sales in the financial services payment and fraud merchant ecosystem for CyberSource, a Visa solution.
2019 – 20202019 – 2020Director, Customer Experience & Strategy
Western Union Holdings
- Owned customer experience alignment to strategic customer segments’ expectations and goals, for a seamless, transparent and frictionless experience that sustains mutual growth and maximizes customer lifetime value.
- 2017 – 20192017 – 2019
Chief of Staff, Global Money Transfer
Western Union
- Grew the product portfolio for new segments and channels: 25% growth in WU.com digital and account-based money transfer, 206% growth of hyperband principal above £5K, and 5% principal penetration of omni-channel product.
- Chaired weekly key metrics and analytics; enabled the product portfolio, investments and business cases to achieve projected benefits.
- Led implementation of lean and agile processes delivering $5M in annual benefit.
- Crafted Board of Directors presentations, synthesizing strategy and metrics into digestible, actionable insights.
- 2012 – 20172012 – 2017
Head of Marketing, Diasporas
Western Union
- Accelerated revenue growth by 18% and transaction growth by 29% through high-performing, customized yet scalable marketing campaigns.
- Gained 12% market share, establishing a competitive leadership position.
- Founded the “Pride of the Caribbean Scholarship,” used as the global corporate social responsibility (CSR) template for WU Scholars.
Education
- Harvard Business School OnlineExecutive Education Certificate, Global Business & Disruptive Strategy
- Nova Southeastern UniversityMBA & Master Certificate of Specialization in Marketing
- Florida International UniversityBachelor of Business Administration (BBA)
Connect with Me
Ready to discuss some opportunities? Contact me for a virtual coffee (or in my case, tea) and let’s get started!
Let’s grab a virtual coffee Or connect on LinkedIn